ABOUT US
Mission
This competition will emerge as a respected, effective catalyst for personal, academic and professional growth for post- secondary students in Western Canada
Vision
The Alberta Inter-Collegiate Sales & Marketing Competition is Western Canada’s premier platform for challenging and showcasing students’ sales and marketing skills, where they experience authentic competitive challenges; make meaningful industry connections
MEET OUR TEAM
Rob Eirich
Co-Chair & Founder
Keith Dundas
Co-Chair & Founder
Rob is currently the Co-Chair and Founder of the Alberta Intercollegiate Sales and Marketing Case Competition. The case competition was established to address the need to showcase Alberta’s best post-secondary talent in sales and marketing. The competition aims to bring industry judges together to evaluate Alberta students in an impartial and rewarding environment; and is designed to bridge the transition of work integrated learning and fulltime employment.
Rob has been part of the marketing faculty at SAIT since 2019, teaching Professional Selling, Digital Marketing and Marketing Communications.
Michael Elsdon
Founder & Director of Media and Academic Relations
Michael's career spans both the non-profit and corporate sectors, where he consistently creates innovative solutions—from establishing new departments and tools to filling organizational voids with creative training and problem-solving. A serial intrapreneur he joined a multinational oil and gas startup with no prior experience in the field, ultimately becoming the first hire and the last to leave, and he managed HR, IT, and Admin remotely after a flood, long before remote work was common. Michael also built a student-focused leadership and life skills program from scratch and, when the pandemic hit, set up a fully functional broadcast studio with limited resources. With hands-on experience in marketing, IT, communications, community relations, HR, leadership development, and corporate social responsibility, he has frequently found himself forging new and uncharted territory in every position he has held.
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Keith is currently the Co-Chair and Founder of the Alberta Intercollegiate Sales and Marketing Case Competition. He has worked in client and agency-side marketing for over 25 years and has been part of the business faculty at SAIT since 2018.
Keith champions Work Integrated Learning, often connecting classroom theory to practical, real-world applications. Keith also established a live music series called Sunnyside Summer Nights that provided performance opportunities and marketing assets to emerging musicians, reflecting his commitment to developing new talent both inside and outside the classroom.
Jayme Bennett
Co-Chair & Business Operations Manager
Coming from St. Clair College, Chatham Ontario with a Diploma in Secretarial Sciences – Jayme has now been living in Alberta for 45 years!
Supporting currently the BAYR1, BA/BBA Economics and Marketing/Law Programs – 75 Instructors and 3 Academic Chairs.
My favorite thing to do in this role is Event Planning/Managing. From the early stages of logistics to the final gala this is truly my passion and after years of experience – what I do BEST!
In my role here at SAIT and previous positions with the Red Deer Public School Board, my strengths are mentoring, encouraging, supporting and training new administrative staff.
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