COMPETITORS
STRUCTURE
Competitor Screening
Open to all students enrolled in Western-Canada post-secondary institution
1
Competitor Finals
Select students will be invited to Calgary, Alberta to compete for $5,000!
2
Marketing Competition
Submit a 1-5 minute video describing the business problems and potentials from marketing practice case (supplied).
Marketing Finals
24 teams of 1-2 will compete for a $5,000 cash prize
Sales Competition
Submit a 30-90 second video pitching a product of your choice.
Sales Finals
24 individuals will compete for a $5,000 cash prize
HOW DO I PARTICIPATE?
Participating in the Alberta Intercollegiate Sales & Marketing Competition is simple! Follow these 5 easy steps to get started and make the most out of this incredible opportunity:
STEP BY STEP
Step 1:
1. Choose Your Competition and Gather Your Team
Marketing Competition: Assemble a team of one to two students to collaborate on tackling business challenges.
Sales Competition: Compete individually to showcase your product-pitching skills.
Make sure everyone on your team is enrolled in an Western-Canada post-secondary institution.
Step 2:
2. Prepare Your Screening Video
Marketing Competition: Create a 1-5 minute video describing the business problems and opportunities based on the provided marketing case below.
Sales Competition: Submit a 30-90 second video pitching a product of your choice with persuasive and creative sales techniques.
Upload your video to a platform like YouTube or Vimeo and generate a shareable URL.
Step 3:
3. Register and Submit Your Screening Video
Complete the registration form and include your screening video’s URL. The deadline to submit your screening video is March 21, 2026. Don’t miss out!
Marketing Competition: Both students must fill out the registration form individually, but have the same URL link, and the same team name.
Step 4:
4. Participate in the Screening Round
Your video will be evaluated by a panel of judges. Top-performing teams (for Marketing) and individuals (for Sales) will be selected to advance to the finals.
Step 5:
5. Compete in the Finals
Marketing Finals: The top 12 teams of one to two will compete in Calgary for a $5,000 cash prize.
Sales Finals: The top 24 individuals will compete in Calgary for a $5,000 cash prize.
This is your chance to shine, connect with industry professionals, and potentially take home the prize!
CASES & RUBRICS
Access everything you need to prepare for the competition! Download the marketing case to understand the expectations, criteria, and guidelines for success. Get ready to showcase your best work!
Marketing Case 2026
Registration deadline:
March 21, 2026
Understand the key criteria for evaluation, from creativity to strategic execution. Use these intstructions to guide your approach and maximize your score.
Dive into a real-world marketing challenge designed to test your creativity and strategic thinking. Showcase your ability to craft innovative campaigns and solutions!
Sales Case 2026
Registration deadline:
March 21, 2026
Put your sales expertise to the test with a practical scenario that highlights your pitching and persuasion skills. Impress the judges with your ability to close the deal!
Gain insights into what the judges are looking for, including communication, persuasion, and professionalism. Let this rubric help you perfect your pitch!
Recommended Hotel
Econo Lodge Inn & Suites University
Address: 2231 Banff Trail NW, Calgary, AB T2M 4L2
Phone: (403) 289-1921
